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Social Media Week Tuesday Update

By admin on February 15, 2012   /   Events, HK Social Media Week 2012   /   Leave a comment
On the second day of Social Media Week here in Hong Kong I chose to attend the sessions on Social Media Marketing with Celebrity Endorsements and Using Social Media Platforms for Branding and Revenues in the Premium Cosmetics and Fine Food Industries. Both of these events will have a write up in the next coming day or two and we really wanted to get some video interviews done but there just wasn’t too much time. But we do have some interviews lined up and will gauge feedback from the attendees as well.

One thing I like about these events is that you hear the success and failure stories of companies with deep pockets that can handle more risks on new marketing campaigns, which means smaller companies can get some good ideas but run them at a smaller scale.

Be on the look out for our upcoming posts as we give you are perspective of what was covered at each event. Instead of giving you a full summary, we will be posting a single idea, strategy, case study that really goes into detail on the message that was being conveyed. We hope this provides a more thorough coverage for those thirsting for the information and who could not make it to these events.

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Add a Favicon for WordPress Site

By admin on February 13, 2012   /   Website   /   Leave a comment

Ever wondered how to create that little icon that shows up at the tabs of your browser? It’s really easy to do if on your WordPress site if it is not already built in your template.

First, take a clean graphic file of your logo and try to make it just an icon type image. If your logo is too long, it won’t look good. To clearly explain it, look at what shows up for Facebook, it’s just the “f”, Twitter it’s the “t”, LinkeIn it’s the “in”. Once you have that go to a site to make it into a Favicon (.ico) file.

Here is a site to reference: http://www.favicon.co.uk/index.php.

Upload your favicon.ico into your WordPress site add the below code inside header.php

(Admin – Appearance > Editor > header.php – this depends on the version of WP you are running.

<link rel="shortcut icon" href="http://s.wordpress.org/favicon.ico" type="image/vnd.microsoft.icon"/>
<link rel="icon" href="http://s.wordpress.org/favicon.ico" type="image/x-ico"/>

The href tag in the example below shows “http://s.wordpress.org/favicon.ico"in two places. Change this to point to your current location of your favicon image file. If you don’t know where this is located, go to your Media Library and look at the properties for the image.

Here is Favicon we created for this site, which you can see in the browser tab.

 

 

 

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Social Media Week in HK BEGINS!

By admin on February 13, 2012   /   Events   /   Leave a comment

 

It’s finally here and it’s finally time to get Hong Kong on board with the rest of the world. Social Media Week  is February 13-17, 2012 and events are running in countries around the world!

Art Lee Hong Kong's Premier Internet Marketing CoachArt Lee of InternetMarketingCoach.hk will be providing coverage for some of the events to share with Hong Kong businesses what we have learned from local leading experts on our “What’s Working in Asia” Blog.

Many events are currently sold out but there is still room to attend other events all week. Plus, don’t miss out on the last event of the week as we close out Social Media Week at the Kee Club!

View Schedule of Events for Hong Kong

 

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Contact Management, Your Most Precious Asset – LIVE Workshop

By admin on January 31, 2012   /   Events   /   Leave a comment

This will be HKMID’s (Hong Kong Marketing for Internet Domination) first LIVE event. YES! Let’s meet in person and network!

For more information, visit: http://www.meetup.com/HKInternetMarketing

A business’s contact database is the most precious asset and for many businesses the contact management process is a headache. How do you create a comprehensive process where you can track, categorize, follow up with all of your contacts via emails, social media and your sales process.

Feb 2012 HKMID theme will cover:

  • Tools to manage your contact database
  • Email campaign list management for target customers
  • List management on Social Media Channels to target customers
  • Methods of managing contacts to target messages
  • Creating a centralized contact database and how filter for specific campaigns
  • …….and more!

Training materials will be provided so that you can implement in your own business!

For those who are not able to attend in person, the presentation will be uploaded online for viewing. Also the following month’s workshop’s Week 2-4 will be provided online.

 

With Influence,

Art Lee, Hong Kong’s Internet Marketing Strategy Coach

For more information, visit: http://www.meetup.com/HKInternetMarketing

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The Importance of Search Engine Marketing in Asia

By admin on November 2, 2011   /   SEM-SEO   /   1 Comment

In Hong Kong, China and through out Asia, there are many businesses that depend on SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for their online marketing initiatives. As competition continues to grow for short and long keywords, SEO/SEM is becoming a very costly method of getting traffic to your website. This is the reason why more and more companies are now focusing efforts around Social Media channels for more engagement with customers.

SEO/SEM should be portion of your marketing budget and strategy. There are many SEO strategies that can be used in simple blog, video or photo posts. But to ignore Social Media as an effective strategy is suicide. The reason is that consumers are becoming more and more efficient with where and how they are digesting information and many of these places are found through Social Media channels as well as mobile applications.

The one reason many companies in Asia have not bought into Social Media is because they are too impatient to see the results as the impact and return from Social Media can take some time. The whole strategy behind Social Media is to build a loyal following with credibility from within their customer’s circle of influence. Once this loyalty is built, it’s easier to cross and up sell future products/services.

In summary, any business should be looking at SEO/SEM as a strategy to gain new leads from prospective customers. WIth Social Media, it is to to maintain a high level of customer service with the ability to continue selling with consent, a source of referred prospective customers and the opportunity to gain credibility in a virtual social community.

 

 

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Why Quality Content is Important

By admin on October 26, 2011   /   Content, Services   /   1 Comment

With blogs, YouTube, Facebook, Twitter and all those other online social outlets, business now have a massive platform to connect and sell to but the problem is that the competition is ginormous! So how can you set yourself apart from other businesses online? Your Content will be the key as people are looking for content that is valuable. Giving away free content is a way for people to connect with you and your expertise.

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content Rules!” – Ann Handley & C.C. Chapman, Authors of “Content Rules”

Writing is definitely an art form and not many people’s cup of tea.  Art understands the pain of sitting down and getting your ideas all out in an organized fashion and being consistent with creating fresh and new content for your marketing efforts. With twelve years as an Information Developer, an author of dozens of training courses (hard copy and digital formats), an author of hundreds of eBooks, articles and blog content online (Featured Expert Author on eZineArticles.com), Art really knows how to churn out content.

He is currently working on his first book with Morgan James Publishing, due out in 2012. This book is on Internet Marketing and will be available in both paperback and digital formats.

Art is available to help your business with CONTENT CREATION and the DISTRIBUTION of your content through various Internet channels that increase your visibility online. The following are typical content pieces that can be customize for your business needs:

  • eBooks
  • Training Courses
  • Traditional Articles
  • Blog Articles
  • Newsletters
  • Self Publications (Digital)
  • Traditional Publications (Paper & Digital)
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Digital Intelligence & Strategic Results

By admin on September 29, 2011   /   Services   /   2 Comments
Digital Intelligence & Strategic Results

Without proper analysis, your digital marketing initiatives are like shooting a bullet in the dark. Once you understand your customer’s decision making process, you can create strategies that produce results.

Most businesses are focused on the core aspects of doing their job, but still need to focus on other tasks such as accounting, marketing, managing, etc. So when it comes to implementing digital marketing initiatives, what usually happens is that a Buzz is heard about what everyone else is doing, and then jump on. The problem is that not every business should jump on and if they do jump, they should know where they are going.

With Internet Marketing Coach Ltd., the main focus is to use digital analysis in order to track and measure activity that is happening on a website, blog, mobile device or social media channels. With this intelligence, we can then focus on changing or implementing digital marketing initiatives that are within a strict budget.

It’s basically having the service of a mid to large size company without the high price tag.

For more information Contact Us.

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What’s Working In Asia